Brewdog envisioned the creation of two distinct beer glasses to complement their brand evolution. My role involved ideation and development of the glasses with a distinct visual language that represented their dedication to crafting exceptional, straightforward beer and lager experiences. Our focus was on encapsulating the unseen dedication and effort that Brewdog applies to ensure an unparalleled beverage experience.This endeavor led me to design iconic vertical cuts, a testament to precision and grip, while modernizing the classic beer glass aesthetic. The Lost Lager glass embraced a bold tall verticality to reflect their modern take on lager, while the Hero glass (or Punk) featured a contemporary tapering design . The vertical cuts also epitomized durability, ensuring longevity and function.